Built for the version of you that wants to stop.
It's never the big decision. It's the 10-minute moment. Late at night. One click. One bet. Every other blocker leaves the off switch in your hand at exactly that moment. ShieldBet doesn't.
You didn't fail. The tools did.
People in recovery don't lose ground because they're weak. They lose ground at a specific moment — tired, stressed, alone — when the tool they installed to protect them can be turned off by them, in seconds, with no friction and no human in the loop.
ShieldBet was designed by someone in recovery, after every other tool failed. The difference isn't the blocking. It's the architecture: protection that holds when willpower doesn't, because disabling it requires a person who isn't you.
Read the founder's note →Roughly 1 in 25 UK adults score in the problem-gambling band.
The UK Gambling Commission's Gambling Survey for Great Britain found 2.7% of adults scored 8 or higher on the Problem Gambling Severity Index in 2024 — around 1.4 million people. A further 3.1% scored at moderate risk.
Source: Gambling Survey for Great Britain, Annual Report 2024 (UKGC).
Three things every other tool gets wrong.
You can't disable it alone
Unlocking, logging out, or removing protection all require approval from your trusted partner. One person, one device, one moment of weakness — that's the failure mode of every other blocker. ShieldBet closes it.
It understands paths, not just domains
reddit.com is fine. r/sportsbook is not. Most blockers force you to choose between allowing all of Reddit or breaking it. ShieldBet's path-aware engine reads the URL, the page, and the structure to make the right call.
The intervention is therapeutic, not punitive
After a series of attempts in a short window, the standard block page is replaced with a structured pause. No shame. No louder noise. A finite countdown, a coping choice, a warm close — built from established behaviour-change research.
Layered protection, in this order.
Every page you visit passes through these layers. Most pages clear in milliseconds. Risky ones get the full evidence engine.
Hard override gate
Known operators, affiliates, tipsters and paid-entry products are blocked instantly. Verified safe sites — banks, NHS, gov.uk, search engines, retailers — clear instantly.
Path-aware platform check
For container platforms like Reddit, Discord, Twitch and Telegram, search pages always allow. Risky subpaths route to the full engine.
Evidence builders
URL analysis, content keywords, layout signals, and an embedded on-device safe-context model each contribute structured evidence. None of them decides alone.
Policy decision engine
The only component allowed to produce a verdict. Reasons across all evidence, applies deterministic rules, and emits a decision with a full audit trail.
Two people. Three steps. A 60-minute clock.
When you ask to unlock, ShieldBet sends a six-digit code to your trusted partner — never to you. They decide whether to share it. If they do, you get exactly 60 minutes before protection re-locks automatically. There is no permanent unlock state. Every session of unrestricted access requires a fresh approval.
The off switch isn't in your hand.
Disabling, unlocking, or fully logging out all run through the same flow. A separate companion extension monitors for ShieldBet's removal and notifies your partner immediately. Removing both extensions creates two separate alerts.
The partner relationship is built to support, not to police. Notifications are calibrated to avoid alert fatigue. The framing is informative, never shaming. Your partner has no obligation to share the code — they're a support person, not an authority.
The detection system, by the numbers.
The regression suite includes 398 fully novel hostnames not present in training data. Methodology and per-round results are documented in the founding documentation.
One paid plan. No free tier.
ShieldBet is a serious recovery tool, not a freemium app. A 48-hour free trial gives you full access to every feature. After that, a paid subscription is required to continue.
Or approximately £55 / year — confirmed with beta users before public launch.
Included
- Path-aware blocking across Chrome
- Trusted-partner approval system
- 60-minute unlock with auto-relock
- Companion extension monitoring
- Therapeutic intervention flow
- Partner dashboard access
Roadmap (no extra cost)
- Edge and Opera (Chromium) — June 2026
- Firefox — Q3 2026
- Android native app — Q4 2026
- iOS — Q4 2026 / Q1 2027
- Path-aware video classification (v2)
No advertising. No data sold. No third-party trackers. Privacy is a design constraint, not a marketing line.
Lock it in before the next moment.
The 10-minute moment is the one that matters. ShieldBet is what stands in front of it.